Official pricing update from the AHA below.  Important things to note:
  • Heartsaver eCards will go up in price (they have not increased in about 8 years)
  • The prices below will remain the same AFTER the guidelines update – except for Heartcode.  So no additional price increase in October.
A new ‘product’ is being introduced on July 1st – Heartsaver Bundles.
  • eBook/eCard for the cost of the eCard
  • eLearning/eBook/eCard for a lower combined cost.
Heartsaver Bundles can only be purchased with the Training Center security code.  We will be coming up with a system for instructors to purchase these discounted bundles through the Training Center.  These bundles are ONLY for Heartsaver, they do not have BLS Bundles.
Please let me know any questions you may have!

Gail Klanchesser, MPA TCC

Coastal CPR & First Aid, LLC

603/834-3177 | gail@coastalcpr.com

www.CoastalCPR.com

Aligned with Coastal CPR & First Aid, Hampton, NH USA

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ShopCPR.Heart.org
 

Dear US AHA Training Network,

Effective July 1, 2025, there will be a minimal price adjustment to the suggested retail price (SRP) for most of our American Heart Association CPR, first aid, and emergency cardiovascular care (ECC) training materials. As we recognize the effect price updates have on your organization, we are providing advance notice to allow for planning and budgeting.

The Association enacts a slight SRP adjustment on ECC training materials annually. The yearly price update helps the organization maintain its commitment to providing the highest quality and most up-to-date, science-backed training materials.

As part of the annual adjustment, we are also making an important price update to the Heartsaver® product line that will make things more cost-effective and more valuable for customers. We’re excited to introduce new Heartsaver bundle options that combine the student course completion eCard and materials (student workbook eBooks or Blended Learning courses), which will be available at a lower price than buying them separately. The Heartsaver bundle will make purchasing easier and affordable while ensuring students have the required training materials. Customers can still choose to buy the eCards, print version of the student workbooks, eLearning courses or eBooks individually.

Additionally, there will be adjustments to prices for the Heartsaver courses, Heartsaver eBooks and print student workbooks, and Heartsaver eCards to better reflect value and remain cost-competitive with alternative providers.

For the July 1, 2025 price adjustment, please also note the following:

  • The price change will affect both print and digital training materials available for purchase through ShopCPR.Heart.org.
  • Pricing for the Association’s line of HeartCode® products will not be part of the July 1, 2025 change. The price update on HeartCode products occurs on February 1st each year. The Association will aim to send a notification about the price change at least 60 days in advance.
  • On the Association’s Professional Education Hub, the only price adjustments will be to the following: Advanced Stroke Life Support (ASLS) Provider and Instructor eCards  and Advanced Life Support (ALS) modules.
  • We are pleased to let you know there will not be an additional price adjustment on  the new, updated courses and materials that reflect the new science in the 2025 American Heart Association Guidelines for CPR and ECC, which are expected to launch on October 22, 2025. Therefore, the SRPs that become effective July 1 will remain the same for the new, updated courses and materials when they release on October 22, 2025.
Customers may access the CPR & ECC Materials List, effective July 1, 2025 on the ECC Training Materials List webpage.

We appreciate everything you do daily to contribute to our shared mission of saving lives.

Sincerely,

American Heart Association

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ShopCPR News: Annual ECC Materials Price Adjustment Effective July 1, 2025
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